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Use Cases

The workflows that move revenue.

From leads to sales to support — Motict comes with pre-built agents for the 6 use cases that drive most of your customer-facing work.

01 Call Center 02 Chat Commerce 03 Booking 04 Case Resolution 05 Payment Reminder 06 Marketing
USE CASE 01 / 06

An always-on call center.

Inbound and outbound calls at scale. 24/7 coverage, no headcount ramp, every call recorded and scored.

20× cheaper than human seats
at equivalent volume
  • 1,000+ concurrent calls — same response quality at 10 calls or 10,000.
  • 100% QA — every call scored against your custom scorecards.
  • Smart routing — escalates to humans only when actually needed.
  • Full transcripts — searchable across millions of calls.
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WhatsApp Call
Live calls
847
↑ 18% peak
Avg. handle
1:42
↓ 38s
QA score
96/100
↑ 4
Active queue · last 5 min auto-refresh
●
Budi S. → Aria
payment_reminder · id-ID
LIVE 00:47
●
Maya K. → Tama
lead_qualify · id-ID
LIVE 01:13
✓
Dimas R. → Aria
issue_resolve · en-US
DONE 02:18
○
Sari H. → Tama
case-resolution · id-ID
QUEUE —
USE CASE 02 / 06

Sell inside the chat.

Discover → recommend → close → invoice → confirm payment. All in one conversation, on the channel your customer is already in.

3× higher conversion vs
landing-page-only
  • Product recommendations based on customer signal — not generic lists.
  • Catalog in-chat — share, browse, add to cart without leaving WhatsApp / IG.
  • Invoice + payment links generated automatically & confirmed via webhook.
  • Abandoned cart recovery — gentle, on-brand, on-channel.
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WhatsApp Instagram Messenger
USE CASE 03 / 06

Booking. Rescheduling. Reminders.

Customers book through chat, AI checks calendar availability, confirms, sends reminders. Reschedule with a single message.

  • Calendar & resource awareness — Google, Outlook, custom systems.
  • Auto-reminders — H-1 day & T-2 hours, customizable per service.
  • Reschedule + cancel flows handled gracefully.
  • Multi-clinic / multi-location — routes by proximity, language, or service.
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Dr. Sari Pratiwi
internal_medicine · Jakarta
booked
MonTueWedThuFriSatSun
22
23
24
25
26
27
28
29
30
31
1
2
3
4
Available slots · Friday May 30
09:00
10:00
11:00
13:00
14:00
15:00
16:00
17:00
USE CASE 04 / 06

Every complaint resolved. Nothing left open.

AI handles the full complaint lifecycle — triages, investigates, responds, and closes. When the situation demands a human touch, it escalates instantly with full context handed over.

80% of cases resolved
by AI — no agent needed
  • Smart triage — AI classifies issue type, urgency, and sentiment on first message.
  • Investigate & resolve — checks order status, policies, and history before responding.
  • Human escalation — one tap for agents to jump in with full case context pre-loaded.
  • Closed-loop follow-up — AI confirms resolution and collects CSAT automatically.
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WhatsApp Instagram
USE CASE 05 / 06

Friendly payment reminders.

Pre-due nudges that actually convert. Drop late-payment rates without sounding like a debt collector.

  • Sequence builder — H-3, H-1, day-of, multi-channel cadence.
  • Personal & on-brand — not "Dear Customer". Real name, real context.
  • One-tap pay — payment link in-message, gateway confirms via webhook.
  • Smart re-attempt — auto-detects pickup & read, retries the channel that works.
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Pak Budi · Cicilan Mei
H-3 reminder · WhatsApp ✓
Rp 2.450.000
Pak Budi · Cicilan Mei
H-1 reminder · WhatsApp Call ✓
Rp 2.450.000
Pak Budi · Cicilan Mei
PAID ✓ 3 days early
Rp 2.450.000
CAMPAIGN: cicilan_may_2026
12,847
Sent
68%
Paid before due
↑ 22%
vs last month
USE CASE 06 / 06

Broadcast that doesn't feel
like a broadcast.

Targeted, segmented, personal-feeling campaigns. AI picks the channel, time, and message variant for each customer.

  • Smart segmentation — slice by intent, value, behavior, last conversation.
  • Variant testing — auto-A/B/C the message, winner gets the rest of the send.
  • Channel-of-best-pickup — sends each customer on the channel they actually respond to.
  • Replies handled live — broadcast doesn't end at send; AI handles every reply.
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Royal Wedding Hampers · June Campaign
created 2 days ago · auto-running
LIVE
Sent
28,412
Read
22,047 · 77%
Replied
3,189 · 11%
Booked / Bought
412 · Rp 1.2B
▶ Variant A · 78% of send Hi {first_name}! Buat {occasion} bulan depan, paket Royal kami masih ada slot. {discount} diskon early-bird sampai Jumat — saya kirim katalog & mockup card sekarang?
Mix & match

Use one. Use them all.

Most teams start with 1–2 use cases and expand within the first quarter. Our team helps you pick the right starting point.

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